Dispensary Marketing
Marketing Jargon
PPC = Pay-per-click advertising
CPC = Cost/click, average price per click
CTR = Clicks/impressions, % of clicks
KPI = Key performance indicator
SERP = Search engine results page
Impressions = Ad views
Clicks = Clicks on your ads
Visits = Visits to your site
Landing Page = Webpage optimized for sales
ROI = Return on investment
RoAS = Return on adspend
Organic/Natural = Algorithmically ranked results
Directory Listings = Aggregator site listings
Our team will ensure you are highly visible in a positive light on every search engine and relevant directory. Including, but not limited to:
People are looking for you online.
Get out in front of your competitors, literally!
Below is a Google search engine results page (SERP) marked up for ease of reference. Green is the "search query".
Blue are the "organic" or "natural" listings, results Google has deemed the most relevant based on backlink popularity, on-page SEO and a number of other factors.
Improving your organic ranking is a lengthy endeavor that takes months. We are some of the best SEO's in the business, and we're happy to help there as well, but you will still appear beneath aggregator sites like Weedmaps and Yelp.
In red are the "paid" listings, pay-per-click ads competing against one another for position on the keyword(s) searched.
Paid ads can yield amazing ROI in less than two weeks. Our PROVEN PROCESS regularly yields 500% RoAS and we guarantee week over week, and month over month improvements in your campaign's efficacy and efficiency. Best of all, results are real-time and transparent. See exactly how many visitors clicked our ad, and we'll tie them to a sale to close the loop on your marketing funnel, establishing your ROI.
Ever calculated the ROI of "traditional" marketing?
Demand results for your marketing dollars!